About Us

Firsthand Wisdom, Not Secondhand Info

Founded in London in 2024, we embrace the knowledge and wisdom of local people.

⭐️ Local People & Connection ⭐️
When it comes to travel planning, it's easy to get overwhelmed by the endless stream of online information. Our mission is to make trip planning more enjoyable, easy and fun by connecting you with the incomparable wisdom of real, local people.

⭐️ Genuine & Authentic ⭐️
You'll find no adverts, endorsements or sponsorships here, and we don't use chat-bots either. Just great recommendations from friendly, local people!

⭐️ Independent Start-up ⭐️
Go So Local isn't backed by any investment firms, hedge funds, private equity groups or incubators. Our team is a mixture of full and part-time locals who provide the hand-made recommendations, itineraries, routes, advice, and more to you. 

⭐️ Reach Out ⭐️
We’d love to hear from you (really!!). So if you have any questions or simply want to chat, visit our Contact Us page and drop us a line.

The Stuff We're Made Of

  • Real people, real conversations

  • No chat-bots. Just friendly people

  • Great places we think you'll love

  • Making you the star of your trip!

  • Tech to support, not overwhelm

  • Putting the joy into travel

Find yourself... somewhere new.

Planning a trip should be exciting, but too much choice can lead to decision paralysis. With everyone from businesses to bloggers competing for attention, finding what’s right for you can feel overwhelming. That’s the modern internet.

Add the surge of AI content, bots, and misinformation, and it’s no wonder planning gets frustrating.

We believe tech should enhance real-life experiences, not replace them. Travel joy isn’t limited to the trip itself; it starts in the planning phase and lives on in the memories you revisit after.

But slowing down is hard. Switching from fast-paced, screen-filled routines to being present in a new place can be a challenge.

That’s where Go So Local comes in. We give you personalized recommendations up-front, and a real local to talk to. So you spend less time scrolling for where to eat, drink, or explore, and more time enjoying the moment, making memories, and truly connecting with the place.

What We Look For in a Local

  • Enthusiastic and friendly 🤩
  • Passionate about their city 🌎
  • Great communicators 💬
  • Knowledgable and detail oriented 📝
  • Open minded and understanding 🧠
  • Loves to plan and travel ✈️
  • Gives great recommendations 📍
  • Proactive and organised ✅

We’re always looking for passionate locals to join our team, so drop us a message!